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Jeffrey L. Orridge is a highly regarded corporate and community leader with global experience building teams, brands, and businesses across North America.

Prior to joining TVO as its Chief Executive Officer, Jeffrey served as Commissioner of the Canadian Football League and held senior leadership positions at the Canadian Broadcasting Corporation, Canadian Tire Corporation, Reebok, Mattel, Warner Brothers, and USA Basketball.

His career has included being the first General Counsel, head of business and legal affairs, of USA Basketball’s first “Dream Team,” Director of Global Sports Marketing at Reebok, and launching a sports brand for Warner Brothers. As Executive Director of CBC Sports and General Manager, Olympics, he successfully secured the media rights to 4 Olympic Games, the 2015 Pan Am Games, and oversaw the 2014 FIFA World Cup. Jeffrey has also served in senior leadership roles at Right to Play, a global humanitarian organization working in more than 20 of some of the world’s most disadvantaged communities.

A graduate of Harvard Law School and Amherst College, Jeffrey’s passion is making lasting social impact. He proudly serves on the board of numerous not-for-profit organizations and is Chairman of Tiidal Gaming Group,a leading professional esports platform company.

Selected Awards and Achievements:

  • African-Canadian Achievement Award for Excellence in Sports
  • Historica Canada’s Trailblazer Award
  • Black Entertainment and Sports Lawyers’ Association Beacon of Industry Award
  • National Bar Association Sports Attorney of the Year Award

Jeffrey is a sought-after speaker, having spoken at Harvard Law School, Stanford University, Arizona State University, Schulich School of Business, Ryerson’s Ted Rogers School of Management, Drexel University Law School, and the University of New Brunswick, among others.

Drawing on lived experiences and having led transformational diversity, equity and inclusion initiatives, Jeffrey is regarded as a thought leader on enhancing corporate brands through alignment with DE&I goals.